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Networking 101


Is Business Networking Right for You?
Business networking can be a powerful tool for growth, but its effectiveness often hinges on individual traits and business models. While...

Rusty Hodgkin
Jun 5, 20251 min read


Live Connection
There's a unique power in meeting someone in person that digital interactions simply can't replicate.

Rusty Hodgkin
Apr 23, 20251 min read


Building a Strong Network
In today's interconnected world, your network is your greatest asset. It's the foundation for business expansion, new opportunities, and...

Rusty Hodgkin
Jan 23, 20251 min read


The Networking Mindset
Effective business networking is more than just exchanging cards. It's about building...

Rusty Hodgkin
Sep 11, 20241 min read


See the World Through Their Eyes: Selling and Referrals
Understanding your audience is the cornerstone of successful sales and referrals. By adopting different perspectives, you can craft...

Rusty Hodgkin
Aug 15, 20241 min read


Maximizing Referrals
Business networking is fundamentally about exchanging value: connections for referrals. Referrals carry the weight of trust, making them...

Rusty Hodgkin
Aug 14, 20241 min read


Consistency is the Cornerstone of Trust
Trust is the bedrock of any successful relationship, whether personal or professional. One of the most effective ways to build and...

Rusty Hodgkin
Jul 11, 20241 min read


The Trust Factor
Business networking is all about building connections. But what makes those connections truly valuable? Trust. In a world overflowing...

Rusty Hodgkin
Jun 27, 20241 min read


Consistency Wins in Networking
Business networking's a game of inches. Every event, coffee chat, or online group is a step closer, but one missed connection can set you...

Rusty Hodgkin
Jan 31, 20241 min read


Be Engaged
In business networking it’s important to create opportunities, rather than wait for them. Project approachability with good eye contact,...

Rusty Hodgkin
Jan 31, 20241 min read


Quality Over Quantity
An abundance of shallow associations who offer fleeting smiles and empty pleasantries is the arduous path in business networking. Invest...

Rusty Hodgkin
Jan 31, 20241 min read


Why Referrals Reign Supreme
Forget the pushy salespeople and flashy banner ads. The most valuable leads often arrive hand-in-hand with a familiar voice and a warm...

Rusty Hodgkin
Jan 24, 20241 min read


Networking Beyond Your Niche
In the whirlwind of business networking, it's easy to fall into a familiar trap: seeking connections solely within our own industry or...

Rusty Hodgkin
Jan 17, 20241 min read


Learning New Things
In today's ever-changing business world, it's more important than ever to stay up-to-date on the latest trends and developments. One of...

Rusty Hodgkin
Mar 27, 20232 min read


Determine What Types of Businesses Would Make a Good Referral Partner for You
A referral partner is another business in a similar industry to your own, which targets the same customers but is not in competition with...

Rusty Hodgkin
Jan 12, 20231 min read


Describe Your Ideal Client
When someone asks you about your ideal client, this is not the time to be vague or to speak broadly. Never tell them, “anyone” or...

Rusty Hodgkin
Jan 5, 20232 min read


Small Talk
Small talk can be a low-pressure ice breaker. It’s also a great way for people to learn about and get to know each other. Rather than...

Rusty Hodgkin
Oct 19, 20221 min read


Ask For What you Want
You never know until you ask. You might be surprised how often you get the answer you’re looking for. Whether it’s an introduction, a...

Rusty Hodgkin
Oct 12, 20221 min read


Following Up
It’s important in business and in business networking, to deliver what you promise. That’s one of the most important and lucrative...

Rusty Hodgkin
Oct 5, 20221 min read


Listening
Listening is one of the most powerful, though commonly underestimated skills to have in business networking. People love to talk about...

Rusty Hodgkin
Sep 21, 20221 min read
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